FIGS x Team USA

The Factory NYC was approached by Coffee N' Clothes representing FIGS Clothing. This was during their Team USA Olympic campaign. The client wanted an outdoor popup shop that has a roman era feel have all elements covered in a white venetian plaster wash. There was a total of 12 elements ranging from clothing racks to cash wraps. I enjoy displaying this project because it captures a wide range of elements and construction styles. The flats and elements that stemmed from them were designed with coffin locks that allowed the core structure of the building to be modular which helped with installation.